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Amazon music podcasts8/3/2023 It’s no secret that podcasts are the hot new medium to break in to. Pricing and availability are subject to change. If you love them too and decide to purchase through the links below, we may receive a commission. ![]() (And the job listing was removed from Spotify’s website, suggesting that Spotify may already have filled the position.Our team is dedicated to finding and telling you more about the products and deals we love. Meanwhile, Spotify already offers a small catalog of audiobooks and recently posted a job opening for Head of Audio Books in its New York or Los Angeles office. It will take some effort, organizationally as well as technically, to integrate Audible’s audiobooks into Amazon Music (or vice versa), but Amazon may decide to do it in the future. Audible also features podcasts and other short-form produced audio content, but it has not marketed itself as a podcast platform per se. Amazon’s subsidiary Audible is already the market leader in digital audiobook services. The logical next step in solidifying this value proposition is to add audiobooks to the mix. (Spotify earns ad revenue from podcasts it owns or licenses exclusively Amazon expects to do the same.) Together they will set expectations among a large audience that podcasts, including some high-profile exclusive shows, will be available as part of paid subscriptions to music-or, perhaps, audio content-services. With Spotify and Amazon pursuing the same music-bundling model, that could change. has been so pervasive that there has been little space for other revenue models-such as Luminary’s paid-subscription model-to take hold. Their influence over podcasting in the U.S. Both have long histories of funding through advertising and corporate sponsorships, which they are leveraging in the podcast space. market ( in contrast to elsewhere) is due to the outsized influence of two podcast publishers that dominate the listenership rankings: iHeartRadio and NPR. The dominance of ads in podcasting in the U.S. Podcast crowdfunding, such as through Patreon, likely brings in an order of magnitude less than advertising. ![]() The Interactive Advertising Bureau measured 2019 podcast ad revenue as $708 million, up 48% from 2018, and predicts 2020 revenue to approach $1 billion despite the effects of the pandemic these figures are higher than last year’s projections. Currently there are two primary revenue models: advertising and crowdfunding. Revenue in podcasting is currently in a state of flux. This could come to be one of the dominant revenue models in podcasting. 2 most popular paid subscription music service in the U.S., behind Spotify.įrom that perspective, it’s significant for the podcast business in general that Amazon and Spotify are adopting the same model of bundling podcasts into a paid music subscription service and including a growing number of exclusive podcasts in that service. The Infinite Dial market research study from Edison Research and Triton Digital, for example, shows that within the past year Amazon Music overtook Apple Music as the no. ![]() Amazon Music’s tight integration with Alexa devices, and its lower price points for Amazon Prime subscribers and Alexa device owners, have helped its user base grow fast.
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